However, the selection uses more criteria than the BCG matrix. It is useful to help identify the level and power of stakeholders because they can influence the outcome of certain strategies. Organisations that are choosing to adopt an expansion strategy may use the Ansoff Matrix [...] Businesses are classified as ‘heartland businesses’ where the parent can add value easily, ‘ballast businesses’ are those well understood by the parent but the parent is unable to exploit, ‘value trap businesses’ are those which afford opportunities to add value but the strategic fit may not be perfect.
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Information is deemed reliable but not guaranteed.