The picture for a series of advertisements may have been prepared or the “copy” written before the layout man is called upon to do his job. The red color is used for the illustration and the light color is used for the text matter. [...] To summarize, we can make no hard and fast rules for laying out the modernistic advertisement techniques for the realestate industries. It is apparent from the above that the layout man has here taken the first step by furnishing the artist and writer with “ideas” for their respective roles.
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